TRUEFORMSOFTWARE

WHAT I DO

Solutions I offer.

  1. 01from $1,500

    Web design & build

    Designed for the business, built to last.

    from $1,500

    OVERVIEW

    A site built to integrate perfectly with your business. A serious site is how a business shows it is serious, and more often than not it is the thing a business grows into its next stage on — that part is what I actually help with. It does not stop at launch either. I keep sites maintained and updated as the business needs.

    OVERVIEW

    A site built to integrate perfectly with your business. A serious site is how a business shows it is serious, and more often than not it is the thing a business grows into its next stage on — that part is what I actually help with. It does not stop at launch either. I keep sites maintained and updated as the business needs.

    WHO IT'S GREAT FOR

    New businesses that need to look serious from day one. Businesses with a catalogue, a menu or bookings to put in front of people. Anyone answering the same phone question twenty times a week that a page could answer instead. Established businesses whose site has aged and needs to look current again.

    Press anywhere on me for more

  2. 02from $2,000

    Branding

    The whole identity, not just a logo.

    from $2,000

    OVERVIEW

    Colour, type, logo and wordmark, built from scratch — or picked up and extended if you already have a direction that works. It goes past the logo to the things you actually hand people: business cards, banners, social templates. For a new business with nothing made yet, or an existing one modernising without losing what customers recognise.

    OVERVIEW

    Colour palette, type, logo and wordmark, built from scratch — or picked up and extended if you already have a direction that works. It goes past the logo to the things you actually hand people: business cards, banners, social templates, whatever the business needs in print and on screen.

    WHO IT'S GREAT FOR

    New businesses with a clear idea of who they are and nothing made yet. Existing businesses that want to modernise without throwing away what customers already recognise, or that need a fresh run of promotional material.

    Press anywhere on me for more

  3. 03from $15,000

    App design and build

    From an idea to something in the store.

    from $15,000

    OVERVIEW

    iOS and Android apps, designed and built end to end and taken through store submission. If you already have a site and want an app alongside it, both get built to feel like the same business rather than two separate things with the same logo. For anyone selling, booking or handling accounts on a phone.

    OVERVIEW

    iOS and Android apps, designed and built end to end and taken through store submission. If you already have a site and want an app alongside it, that works too — both get built to feel like the same business rather than two separate things with the same logo.

    WHO IT'S GREAT FOR

    Businesses whose customers are already on their phones. Anyone selling online, running a digital service, or handling bookings, orders or accounts that deserve better than a mobile web page.

    Press anywhere on me for more

  4. 04from $150 / month

    Extras

    The smaller things that make the main thing work.

    from $150 / month

    OVERVIEW

    Analytics, continuous SEO and AI-crawler optimisation, reports worth reading, ad and account management, and promotional material made as it is needed. Plus basic photography on site, Melbourne only.

    OVERVIEW

    Analytics, continuous SEO and AI-crawler optimisation, reports that are actually put together, ad and account management, and new promotional material made as it is needed. Plus basic photography on site, Melbourne only.

    WHO IT'S GREAT FOR

    New businesses that need real photographs instead of stock images, and anyone who would rather know whether the site and the ads are working than guess.

    Press anywhere on me for more

  5. The TrueForm Package

    Bundling more than one of these comes out cheaper than buying them separately. Get in touch and I will put a package together around what the business actually needs.

    Press anywhere on me for more

The quality of a large studio, at a fraction of the price.

QUESTIONS

The things people ask.

Can you add functionality like bookings, a shop or accounts?

Yes. These are normal parts of a site rather than add-ons to it, and they get built into the same project:

  • A booking system
  • A cart with secure checkout
  • Subscriptions
  • Accounts and login
  • A blog you can post to yourself
  • Accessibility built in rather than bolted on
  • Maps and fast search
  • Contact and enquiry forms

What any of them does to the price is scope rather than a surcharge, and I will tell you before it is built rather than after.

How much does a website cost in Melbourne?

It depends on how much site there is, so here is the whole ladder rather than a range:

  • Landing page (1–3 pages) — from $1,500
  • Full website — from $5,000
  • Branding — from $2,000
  • App development — from $15,000
  • Care plan — from $150 / month
  • Photography (Melbourne, per session) — $200
  • The TrueForm Package — from $6,000

Every number is a starting point rather than a quote. What moves it is scope — how many pages, whether there is a booking system or a catalogue, whether the branding exists yet. I will give you a fixed number in writing before anything starts, and it does not move after that.

What happens after launch, is maintenance included, and do I get analytics?

Yes to all three, and they are the same thing: a care plan, from $150 / month.

It covers content changes as the business needs them, software and security kept up to date, and analytics set up properly so you can see traffic, reach and what is actually bringing people in.

You can start it any time after launch rather than committing at the beginning, and cancel it whenever you no longer want changes made. Nothing about the site stops working if you do.

Do I own the site and the brand files when it is done?

Yes. The site, the source files, the logo files in every format you might need, and the domain are all yours, and they stay yours whether or not you keep working with me.

There is no arrangement here where leaving means losing anything, and nothing is held on a platform you cannot get out of.

Can I update the site myself?

If you want to, yes — anything that needs regular updating gets built so you can change it without touching code. A blog, a specials board, a menu, a team page.

Plenty of clients would rather just send me the change, and that is what the care plan is for. Both work; it is worth deciding which one you actually want before the build rather than after it.

Do you handle hosting and domains?

Yes, and it is set up in your name rather than mine so you are never locked to me for it.

If you already have a domain we use it. If not I will register one and point it at the site. Hosting for the kind of site I build is inexpensive and I will tell you what it costs rather than folding it into a bigger number.

Read every question

HOW IT WORKS

Every project, every time.

  1. 01BriefA shared understanding of the job.
  2. 02Creative loopA direction you have actually seen and agreed to.
  3. 03BuildThe finished thing, live.
  4. 04MaintainSomeone still there afterwards.