Extras

The care plan

• Analytics set up and actually read. You see how many people came, where from, and which of them turned into an enquiry — not a dashboard of everything with no idea which number matters.
• Continuous SEO and AI-crawler optimisation. Search does not stand still and neither do the assistants people now ask instead, so the site keeps being made legible to both rather than being optimised once at launch and left.
• Reports worth reading. A short monthly note in plain language on traffic, enquiries and what moved — the kind you can act on rather than file.
• Content changes as the business needs them. A new specials board, a blog post, a section that did not exist when we started. You send it, I make it.
• Software, dependencies and security patches kept up to date, and uptime and form delivery monitored — so a broken contact form is something I tell you about rather than something you find out about.
• Ad and account management across Google and Meta. Campaigns set up with conversion tracking wired to the site, then adjusted against what the numbers actually say instead of being launched and left to spend.
• New promotional material made as it is needed — social posts, banners, seasonal artwork — in the branding the business already has.

Photography

• Product shots on a plain ground, ready to drop straight into a catalogue.
• Location and team shots for the pages that need a face.
• Edited, cropped and exported at the sizes the site actually uses.

Who it’s great for

What it costs

Care plan

from $150 / month

Photography (Melbourne, per session)

$200

Photography is included at no extra cost with the TrueForm Package.