02
Branding
The whole identity, not just a logo.
Colour palette, type, logo and wordmark, built from scratch — or picked up and extended if you already have a direction that works. It goes past the logo to the things you actually hand people: business cards, banners, social templates, whatever the business needs in print and on screen.
What’s included
Built to look polished and to match what the business actually says about itself — and to keep matching it. Everything you need to promote the business now and to go on promoting it, made so it reaches the people you are trying to reach.
- Logo and wordmark, built from scratch — or your existing direction picked up and extended if it already works.
- A colour palette with the actual values, and where each one is meant to be used.
- Type: a display face, a working face, and the sizes and weights that go with them.
- Business cards, banners and signage artwork, set up in the formats a printer will accept.
- Social templates for the posts you make repeatedly, so a new one takes minutes rather than an afternoon.
What you get handed
Editable source files and exported versions of everything — the logo in the formats print and screen each want, the palette and type as a short written guide rather than a fifty-page manual nobody opens.
Who it’s great for
New businesses with a clear idea of who they are and nothing made yet. Existing businesses that want to modernise without throwing away what customers already recognise, or that need a fresh run of promotional material.
What it costs
- Branding
- from $2,000
Think this is what you need?
Tell me what the business is trying to do and I will tell you what it would take. No obligation, and a reply within one working day.
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